Amazon Economist Summit
Amazon Economist Summit
Amazon Economist Summit
Atomic (contractor) | Motion Graphics
Atomic (contractor) | Motion Graphics
Atomic (contractor) | Motion Graphics
Overview
Overview
Overview
While contracting with Atomic, a company specializing in high-tech global events, I was brought on to support Amazon’s annual Economist Summit, a globally streamed internal event featuring Amazon’s top executives and a Nobel Peace Prize recipient.
My role focused on developing both marketing and motion graphic assets that adhered to Amazon’s brand guidelines and elevated the event’s visual presence. Key tasks included collaborating closely with Atomic’s production team and Amazon’s event coordinators to deliver high-quality creative within tight deadlines. Deliverables included the event logo and email banner, still-frame graphics, a 30-second looped motion background, and a 10-second looped starting screen.
While contracting with Atomic, a company specializing in high-tech global events, I was brought on to support Amazon’s annual Economist Summit, a globally streamed internal event featuring Amazon’s top executives and a Nobel Peace Prize recipient.
My role focused on developing both marketing and motion graphic assets that adhered to Amazon’s brand guidelines and elevated the event’s visual presence. Key tasks included collaborating closely with Atomic’s production team and Amazon’s event coordinators to deliver high-quality creative within tight deadlines. Deliverables included the event logo and email banner, still-frame graphics, a 30-second looped motion background, and a 10-second looped starting screen.
Marketing assets
Marketing assets
In addition to motion deliverables, I created light and dark versions of the event logo and designed an email banner that aligned with previously developed assets and Amazon’s branding system. I worked closely with Atomic’s production team and Amazon’s event coordinators to ensure brand consistency and timely delivery across all creative outputs.
In addition to motion deliverables, I created light and dark versions of the event logo and designed an email banner that aligned with previously developed assets and Amazon’s branding system. I worked closely with Atomic’s production team and Amazon’s event coordinators to ensure brand consistency and timely delivery across all creative outputs.
Still frame graphics
Still frame graphics
Following the typography of the marketing material and the graphic assets I created the still frames that would be used to display each segments topic and the speakers, the end of the stream as well as any technical issues.
Following the typography of the marketing material and the graphic assets I created the still frames that would be used to display each segments topic and the speakers, the end of the stream as well as any technical issues.
Motion graphics
Motion graphics
Following the established visual style of the existing graphic assets, I developed two seamless loopable animations for the event. A key challenge was achieving smooth timing and identifying the most natural point for the loop to occur without creating a jarring visual break. To resolve this, I conducted several tests, experimenting with different loop points and animation durations, to ensure the transitions were subtle and non-distracting, allowing viewers to stay focused on the speaker during the broadcast.
Following the established visual style of the existing graphic assets, I developed two seamless loopable animations for the event. A key challenge was achieving smooth timing and identifying the most natural point for the loop to occur without creating a jarring visual break. To resolve this, I conducted several tests, experimenting with different loop points and animation durations, to ensure the transitions were subtle and non-distracting, allowing viewers to stay focused on the speaker during the broadcast.
Outcome
Outcome
Outcome
The project resulted in the successful delivery of email marketing assets, which performed well and led to a follow-up project involving the design of custom thank you merchandise for event speakers. All motion graphic assets functioned smoothly, with no technical issues reported during the globally streamed live event, contributing to a polished and professional viewer experience.
The project resulted in the successful delivery of email marketing assets, which performed well and led to a follow-up project involving the design of custom thank you merchandise for event speakers. All motion graphic assets functioned smoothly, with no technical issues reported during the globally streamed live event, contributing to a polished and professional viewer experience.
Skills gained
Skills gained
Through this project, I strengthened my ability to clearly articulate and confidently present creative ideas to both internal and external teams, gained hands on experience executing design projects from concept to delivery, and deepened my collaboration skills by working closely with cross-functional teams to ensure the accurate implementation of motion graphic videos for live streaming.
Through this project, I strengthened my ability to clearly articulate and confidently present creative ideas to both internal and external teams, gained hands on experience executing design projects from concept to delivery, and deepened my collaboration skills by working closely with cross-functional teams to ensure the accurate implementation of motion graphic videos for live streaming.