Alexa+ Icon Rebrand
Alexa+ Icon Rebrand
Redesigned 40+ Appstore icons to transition from flat line-art into the Alexa+ gradient-based illustration system. Partnering with the art director and product designer, I refined color, tone, and minimal detail to balance Appstore’s unique look with Alexa+ brand standards, while documenting guidelines to future-proof the iconography system.
Redesigned 40+ Appstore icons to transition from flat line-art into the Alexa+ gradient-based illustration system. Partnering with the art director and product designer, I refined color, tone, and minimal detail to balance Appstore’s unique look with Alexa+ brand standards, while documenting guidelines to future-proof the iconography system.
Redesigned 40+ Appstore icons to transition from flat line-art into the Alexa+ gradient-based illustration system. Partnering with the art director and product designer, I refined color, tone, and minimal detail to balance Appstore’s unique look with Alexa+ brand standards, while documenting guidelines to future-proof the iconography system.
Aug 12, 2025
CLIENT
Amazon Alexa+
CLIENT
Amazon Alexa+
CLIENT
Amazon Alexa+
Role
Graphic Designer
Role
Graphic Designer
Role
Graphic Designer
Service
Graphic Design
Service
Graphic Design
Service
Graphic Design
Work Details
Work Details
Work Details
My responsibility was to refine and complete the iconography library so that it balanced the Appstore’s unique look with the evolving Alexa+ illustration style. The goal was to deliver a cohesive, accessible, and scalable system of 40+ icons while ensuring the design direction could be easily maintained going forward.
Action
Partnered closely with the Alexa+ art director and the Appstore product designer to align on the right “happy medium” between legacy Appstore icons and the Alexa+ brand system.
Started with 3 test icons to establish color, tone, and minimal detail direction before expanding to full production.
Delivered in batches of 4–5 icons, allowing for iterative review and faster turnaround on revisions.
Simplified heavy, detail-driven illustrations into a minimal, gradient-based style that adhered to Alexa+ brand guidelines.
Documented decisions and created notes on color, contrast, and style trade-offs to help future-proof the iconography system for additional designers.
My responsibility was to refine and complete the iconography library so that it balanced the Appstore’s unique look with the evolving Alexa+ illustration style. The goal was to deliver a cohesive, accessible, and scalable system of 40+ icons while ensuring the design direction could be easily maintained going forward.
Action
Partnered closely with the Alexa+ art director and the Appstore product designer to align on the right “happy medium” between legacy Appstore icons and the Alexa+ brand system.
Started with 3 test icons to establish color, tone, and minimal detail direction before expanding to full production.
Delivered in batches of 4–5 icons, allowing for iterative review and faster turnaround on revisions.
Simplified heavy, detail-driven illustrations into a minimal, gradient-based style that adhered to Alexa+ brand guidelines.
Documented decisions and created notes on color, contrast, and style trade-offs to help future-proof the iconography system for additional designers.
My responsibility was to refine and complete the iconography library so that it balanced the Appstore’s unique look with the evolving Alexa+ illustration style. The goal was to deliver a cohesive, accessible, and scalable system of 40+ icons while ensuring the design direction could be easily maintained going forward.
Action
Partnered closely with the Alexa+ art director and the Appstore product designer to align on the right “happy medium” between legacy Appstore icons and the Alexa+ brand system.
Started with 3 test icons to establish color, tone, and minimal detail direction before expanding to full production.
Delivered in batches of 4–5 icons, allowing for iterative review and faster turnaround on revisions.
Simplified heavy, detail-driven illustrations into a minimal, gradient-based style that adhered to Alexa+ brand guidelines.
Documented decisions and created notes on color, contrast, and style trade-offs to help future-proof the iconography system for additional designers.
Design Solution
Design Solution
Design Solution
Delivered a cohesive library of 40+ redesigned icons that modernized the Appstore’s visual system while aligning with Alexa+ illustration standards.
Established a clear process and documentation to ensure long-term scalability and consistency.
Strengthened cross-team alignment by bridging art direction, product design, and brand guidelines into a unified deliverable.
Delivered a cohesive library of 40+ redesigned icons that modernized the Appstore’s visual system while aligning with Alexa+ illustration standards.
Established a clear process and documentation to ensure long-term scalability and consistency.
Strengthened cross-team alignment by bridging art direction, product design, and brand guidelines into a unified deliverable.
Delivered a cohesive library of 40+ redesigned icons that modernized the Appstore’s visual system while aligning with Alexa+ illustration standards.
Established a clear process and documentation to ensure long-term scalability and consistency.
Strengthened cross-team alignment by bridging art direction, product design, and brand guidelines into a unified deliverable.