Avalara Next Tax Event
Avalara Next Tax Event
Atomic (Contractor) | Motion Graphics
Atomic (Contractor) | Motion Graphics
Overview
Overview
While contracting with Atomic, a company known for producing high-tech global events, I was tasked with creating motion graphic deliverables for Avalara Next “The Premiere Tax-Tech Developer Event.” Avalara, a global SaaS provider of cloud-native tax compliance solutions, needed branded motion graphics to support the live streamed event, which offered hands-on technical training for audiences ranging from small businesses to Fortune 500 companies.
I collaborated daily with Atomic’s production team and Avalara’s event coordinator and project manager to ensure timely delivery of high-quality design assets. Deliverables included a 5–10 second intro and outro animation, a full-screen wipe transition, a 10–30 second looped motion background, and a 5–10 second lower-third animation, all aligned with the event’s branding and technical requirements.
While contracting with Atomic, a company known for producing high-tech global events, I was tasked with creating motion graphic deliverables for Avalara Next “The Premiere Tax-Tech Developer Event.” Avalara, a global SaaS provider of cloud-native tax compliance solutions, needed branded motion graphics to support the live streamed event, which offered hands-on technical training for audiences ranging from small businesses to Fortune 500 companies.
I collaborated daily with Atomic’s production team and Avalara’s event coordinator and project manager to ensure timely delivery of high-quality design assets. Deliverables included a 5–10 second intro and outro animation, a full-screen wipe transition, a 10–30 second looped motion background, and a 5–10 second lower-third animation, all aligned with the event’s branding and technical requirements.
While contracting with Atomic, a company known for producing high-tech global events, I was tasked with creating motion graphic deliverables for Avalara Next “The Premiere Tax-Tech Developer Event.” Avalara, a global SaaS provider of cloud-native tax compliance solutions, needed branded motion graphics to support the live streamed event, which offered hands-on technical training for audiences ranging from small businesses to Fortune 500 companies.
I collaborated daily with Atomic’s production team and Avalara’s event coordinator and project manager to ensure timely delivery of high-quality design assets. Deliverables included a 5–10 second intro and outro animation, a full-screen wipe transition, a 10–30 second looped motion background, and a 5–10 second lower-third animation, all aligned with the event’s branding and technical requirements.
Intro / Outro
Intro / Outro
Intro / Outro
During the animation process, I mapped out the timing of each letter’s movement and applied effects to create dynamic transitions. I used masking techniques to control motion and create smooth entrances and reversals. To enhance visual interest, I utilized the ribbon stylization of the title and incorporated background graphic assets, creating a layered and engaging sense of motion. A simple, unobtrusive background was chosen to keep the viewer’s focus on the animated elements.
During the animation process, I mapped out the timing of each letter’s movement and applied effects to create dynamic transitions. I used masking techniques to control motion and create smooth entrances and reversals. To enhance visual interest, I utilized the ribbon stylization of the title and incorporated background graphic assets, creating a layered and engaging sense of motion. A simple, unobtrusive background was chosen to keep the viewer’s focus on the animated elements.
During the animation process, I mapped out the timing of each letter’s movement and applied effects to create dynamic transitions. I used masking techniques to control motion and create smooth entrances and reversals. To enhance visual interest, I utilized the ribbon stylization of the title and incorporated background graphic assets, creating a layered and engaging sense of motion. A simple, unobtrusive background was chosen to keep the viewer’s focus on the animated elements.
Transition & Motion background
Transition & Motion background
Transition & Motion background
The objective of the screen wipe was to ensure full-screen coverage for at least 5 frames while maintaining a quick, dynamic movement. The main challenge was syncing all layers to achieve complete coverage simultaneously. To accomplish this, I used overlapping ribbon elements and branded graphic assets, creating a smooth and visually engaging full-screen transition.
While animating the background, I created layered movements for three large triangle assets, scaling them from smallest to largest. A key challenge arose with overlapping layers, as their semi-transparent opacities caused the color vibrancy to darken. To resolve this, I ran multiple tests using masking and solid gradients. After consulting with a teammate at Atomic, we decided to pivot to a dark blue gradient. This solution maintained subtle transitions while preserving the intended vibrancy and overall design integrity.
The objective of the screen wipe was to ensure full-screen coverage for at least 5 frames while maintaining a quick, dynamic movement. The main challenge was syncing all layers to achieve complete coverage simultaneously. To accomplish this, I used overlapping ribbon elements and branded graphic assets, creating a smooth and visually engaging full-screen transition.
While animating the background, I created layered movements for three large triangle assets, scaling them from smallest to largest. A key challenge arose with overlapping layers, as their semi-transparent opacities caused the color vibrancy to darken. To resolve this, I ran multiple tests using masking and solid gradients. After consulting with a teammate at Atomic, we decided to pivot to a dark blue gradient. This solution maintained subtle transitions while preserving the intended vibrancy and overall design integrity.
The objective of the screen wipe was to ensure full-screen coverage for at least 5 frames while maintaining a quick, dynamic movement. The main challenge was syncing all layers to achieve complete coverage simultaneously. To accomplish this, I used overlapping ribbon elements and branded graphic assets, creating a smooth and visually engaging full-screen transition.
While animating the background, I created layered movements for three large triangle assets, scaling them from smallest to largest. A key challenge arose with overlapping layers, as their semi-transparent opacities caused the color vibrancy to darken. To resolve this, I ran multiple tests using masking and solid gradients. After consulting with a teammate at Atomic, we decided to pivot to a dark blue gradient. This solution maintained subtle transitions while preserving the intended vibrancy and overall design integrity.
Lower thirds
Lower thirds
Lower thirds
Due to time constraints, I negotiated Avalara’s initial request for two motion options down to one refined version. The main challenge was creating dynamic, engaging animations that supported rather than distracted from the content. I used dot stylization to add depth to the background and employed a screen wipe to seamlessly reveal the speaker’s name and title, aligning with the event’s overall visual theme.
Due to time constraints, I negotiated Avalara’s initial request for two motion options down to one refined version. The main challenge was creating dynamic, engaging animations that supported rather than distracted from the content. I used dot stylization to add depth to the background and employed a screen wipe to seamlessly reveal the speaker’s name and title, aligning with the event’s overall visual theme.
Due to time constraints, I negotiated Avalara’s initial request for two motion options down to one refined version. The main challenge was creating dynamic, engaging animations that supported rather than distracted from the content. I used dot stylization to add depth to the background and employed a screen wipe to seamlessly reveal the speaker’s name and title, aligning with the event’s overall visual theme.
Outcome
Outcome
The final deliverables for Avalara Next’s global developer event were successfully completed and launched on schedule, including intro and outro animations, a screen wipe transition, looped motion backgrounds, and a lower third animation. All assets aligned with Avalara’s branding and ran seamlessly during the live stream, with no reported technical issues. The motion graphics supported over 10 live sessions, contributed to a professional and cohesive viewer experience, and were viewed by an estimated global audience of 5,000+ developers and partners.
The final deliverables for Avalara Next’s global developer event were successfully completed and launched on schedule, including intro and outro animations, a screen wipe transition, looped motion backgrounds, and a lower third animation. All assets aligned with Avalara’s branding and ran seamlessly during the live stream, with no reported technical issues. The motion graphics supported over 10 live sessions, contributed to a professional and cohesive viewer experience, and were viewed by an estimated global audience of 5,000+ developers and partners.
The final deliverables for Avalara Next’s global developer event were successfully completed and launched on schedule, including intro and outro animations, a screen wipe transition, looped motion backgrounds, and a lower third animation. All assets aligned with Avalara’s branding and ran seamlessly during the live stream, with no reported technical issues. The motion graphics supported over 10 live sessions, contributed to a professional and cohesive viewer experience, and were viewed by an estimated global audience of 5,000+ developers and partners.
Skills gained
Skills gained
Through this project, I strengthened my ability to confidently articulate and present creative ideas to both internal and external teams. I gained hands-on experience executing motion design projects from concept to final delivery, while collaborating closely with cross-functional partners to ensure accurate implementation for live streaming. Additionally, I developed skills in presenting and communicating multiple solutions to complex visual problems, aligning creative decisions with project goals and stakeholder feedback.
Through this project, I strengthened my ability to confidently articulate and present creative ideas to both internal and external teams. I gained hands-on experience executing motion design projects from concept to final delivery, while collaborating closely with cross-functional partners to ensure accurate implementation for live streaming. Additionally, I developed skills in presenting and communicating multiple solutions to complex visual problems, aligning creative decisions with project goals and stakeholder feedback.
Through this project, I strengthened my ability to confidently articulate and present creative ideas to both internal and external teams. I gained hands-on experience executing motion design projects from concept to final delivery, while collaborating closely with cross-functional partners to ensure accurate implementation for live streaming. Additionally, I developed skills in presenting and communicating multiple solutions to complex visual problems, aligning creative decisions with project goals and stakeholder feedback.