Circles of Trust
Podcast Brand System
Circles of Trust
Podcast Brand System
Vendia launched Circles of Trust, a new podcast on data collaboration. Marketing needed a distinct podcast identity that would stand out in podcast directories while staying clearly Vendia across social, email, and web.
Vendia launched Circles of Trust, a new podcast on data collaboration. Marketing needed a distinct podcast identity that would stand out in podcast directories while staying clearly Vendia across social, email, and web.
CLIENT
Vendia
CLIENT
Vendia
CLIENT
Vendia
Role
Lead Graphic Designer
Role
Lead Graphic Designer
Role
Lead Graphic Designer
Tools
Figma, Adobe Illustrator
Tools
Figma, Adobe Illustrator
Tools
Figma, Adobe Illustrator
Work Details
Work Details
Work Details
In a 3-week turnaround, create and launch a brand-aligned podcast sub-brand plus evergreen content templates for ongoing episodes and guest promotion.
Action
Conducted competitive/category research on podcast branding to identify what would differentiate Circles of Trust while remaining credible for a technical B2B audience.
Designed a scalable identity system (logo + typography + composition rules) built for small-format legibility and consistent hierarchy across platforms.
Extended Vendia’s existing brand language into a podcast-specific system by adapting gradients and the wave motif into a layered background treatment that created depth without overpowering content.
Built an evergreen rollout kit that marketing could reuse immediately:
3 social thought-leadership post templates (3 variations) for guest quotes and episode promos
4 email banners for newsletters and announcements
4 web placements to support the podcast landing page and in-site promotion
Documented usage rules in a mini guideline (type, color, spacing, do/don’t examples) to maintain consistency across future assets.
In a 3-week turnaround, create and launch a brand-aligned podcast sub-brand plus evergreen content templates for ongoing episodes and guest promotion.
Action
Conducted competitive/category research on podcast branding to identify what would differentiate Circles of Trust while remaining credible for a technical B2B audience.
Designed a scalable identity system (logo + typography + composition rules) built for small-format legibility and consistent hierarchy across platforms.
Extended Vendia’s existing brand language into a podcast-specific system by adapting gradients and the wave motif into a layered background treatment that created depth without overpowering content.
Built an evergreen rollout kit that marketing could reuse immediately:
3 social thought-leadership post templates (3 variations) for guest quotes and episode promos
4 email banners for newsletters and announcements
4 web placements to support the podcast landing page and in-site promotion
Documented usage rules in a mini guideline (type, color, spacing, do/don’t examples) to maintain consistency across future assets.
In a 3-week turnaround, create and launch a brand-aligned podcast sub-brand plus evergreen content templates for ongoing episodes and guest promotion.
Action
Conducted competitive/category research on podcast branding to identify what would differentiate Circles of Trust while remaining credible for a technical B2B audience.
Designed a scalable identity system (logo + typography + composition rules) built for small-format legibility and consistent hierarchy across platforms.
Extended Vendia’s existing brand language into a podcast-specific system by adapting gradients and the wave motif into a layered background treatment that created depth without overpowering content.
Built an evergreen rollout kit that marketing could reuse immediately:
3 social thought-leadership post templates (3 variations) for guest quotes and episode promos
4 email banners for newsletters and announcements
4 web placements to support the podcast landing page and in-site promotion
Documented usage rules in a mini guideline (type, color, spacing, do/don’t examples) to maintain consistency across future assets.
Launched on time with a complete cross-channel system and evergreen templates for ongoing production.
Strong exec reception (CFO/CEO), including feedback from Vendia Co-founder Shruthie Rao: “The podcast brand is delightful and refreshing, a great new take on our brand.”
Post-launch performance:
Email: 27% open rate, 12% CTR
Social: +15% LinkedIn engagement MoM
Web: +20% podcast page views within the first two weeks
Launched on time with a complete cross-channel system and evergreen templates for ongoing production.
Strong exec reception (CFO/CEO), including feedback from Vendia Co-founder Shruthie Rao: “The podcast brand is delightful and refreshing, a great new take on our brand.”
Post-launch performance:
Email: 27% open rate, 12% CTR
Social: +15% LinkedIn engagement MoM
Web: +20% podcast page views within the first two weeks
Launched on time with a complete cross-channel system and evergreen templates for ongoing production.
Strong exec reception (CFO/CEO), including feedback from Vendia Co-founder Shruthie Rao: “The podcast brand is delightful and refreshing, a great new take on our brand.”
Post-launch performance:
Email: 27% open rate, 12% CTR
Social: +15% LinkedIn engagement MoM
Web: +20% podcast page views within the first two weeks
