Prismatic DG Campaign & Rebrand
Prismatic DG Campaign & Rebrand
Social Media | Trade shows | Events | Deck | Rebrand
Social Media | Trade shows | Events | Deck | Rebrand
Demand Generation Campaign Design
Demand Generation Campaign Design
I drove execution of design across channels to support revenue-driving campaigns with high-quality, on-brand creative assets. This increased campaign velocity, boosted engagement across channels. As well as, strengthened collaboration between creative and demand teams.
I drove execution of design across channels to support revenue-driving campaigns with high-quality, on-brand creative assets. This increased campaign velocity, boosted engagement across channels. As well as, strengthened collaboration between creative and demand teams.
Cross-functional collaboration
Cross-functional collaboration
Worked closely with the Senior Demand Gen Officer to collaborate and prioritize marketing initiatives.
Worked closely with the Senior Demand Gen Officer to collaborate and prioritize marketing initiatives.
International trade shows & webinars
International trade shows & webinars
Designed creative for international SaaS trade shows (SaaStr Annual, SaaStock, ProductCon) two speaker sessions, and 10+ webinars. This includes swag, promotional social campaigns, and custom presentation decks. Which lead to a 108% increase in ARR from SaaStr Annual 2024, boosting engagement metrics and overall brand visibility.
Designed creative for international SaaS trade shows (SaaStr Annual, SaaStock, ProductCon) two speaker sessions, and 10+ webinars. This includes swag, promotional social campaigns, and custom presentation decks. Which lead to a 108% increase in ARR from SaaStr Annual 2024, boosting engagement metrics and overall brand visibility.
Marketing & sales Assets
Marketing & sales Assets
Created technical illustrations, product diagrams, and sales enablement decks. As well as created reusable templates to support scaling efforts.
Created technical illustrations, product diagrams, and sales enablement decks. As well as created reusable templates to support scaling efforts.
Video & motion
Video & motion
Produced video and motion graphic content including, webinar promos, C-suite campaigns, micro-animation ads, and a 12-part Learning Series for product videos.
Produced video and motion graphic content including, webinar promos, C-suite campaigns, micro-animation ads, and a 12-part Learning Series for product videos.
Brand Audit & Rebrand Initiative
Brand Audit & Rebrand Initiative
Evolved and documented Prismatic’s brand identity to reflect the new 3rd party developed website and brand color palette for marketing assets and library. This helped to create a cohesive modern brand across all marketing and product platforms. As well as, enabled and scalable, consistent messaging for future growth.
Evolved and documented Prismatic’s brand identity to reflect the new 3rd party developed website and brand color palette for marketing assets and library. This helped to create a cohesive modern brand across all marketing and product platforms. As well as, enabled and scalable, consistent messaging for future growth.
Audited marketing assets
Audited marketing assets
Developed a Notion hub to help document and track all marketing and external team members assets. This helped to maintain project cadence and prioritize needs across teams.
Developed a Notion hub to help document and track all marketing and external team members assets. This helped to maintain project cadence and prioritize needs across teams.
Partnered with developers
Partnered with developers
Worked closely with 3rd party developers to understand their design choices. Which then empowered design to translate the new branding for marketing as well as product.
Worked closely with 3rd party developers to understand their design choices. Which then empowered design to translate the new branding for marketing as well as product.
Developed internal & external branding packages
Developed internal & external branding packages
Developed and defined internal and external branding packages to be used by team members and 3rd party vendors.
Developed and defined internal and external branding packages to be used by team members and 3rd party vendors.
Aligned brand across teams
Aligned brand across teams
Developed branding guidelines for internal and external team members.
Developed branding guidelines for internal and external team members.