Prismatic Design System
Prismatic Design System
As Prismatic’s first in-house designer, I joined a marketing team that lacked both a project management system and a structured design process. The VP of Marketing, coming from a human resources background, was new to running a large marketing function and had never worked with a designer before. The team needed clarity, scalable workflows, and a consistent brand foundation that could align across marketing, product, and external stakeholders.
As Prismatic’s first in-house designer, I joined a marketing team that lacked both a project management system and a structured design process. The VP of Marketing, coming from a human resources background, was new to running a large marketing function and had never worked with a designer before. The team needed clarity, scalable workflows, and a consistent brand foundation that could align across marketing, product, and external stakeholders.
As Prismatic’s first in-house designer, I joined a marketing team that lacked both a project management system and a structured design process. The VP of Marketing, coming from a human resources background, was new to running a large marketing function and had never worked with a designer before. The team needed clarity, scalable workflows, and a consistent brand foundation that could align across marketing, product, and external stakeholders.
CLIENT
Prismatic
CLIENT
Prismatic
CLIENT
Prismatic
Role
Marketing Visual Designer
Role
Marketing Visual Designer
Role
Marketing Visual Designer
Service
Design Management
Service
Design Management
Service
Design Management
Work Details
Work Details
Work Details
My goal was to:
Establish a unified design system in Figma that could serve both product and marketing teams.
Create a centralized knowledge base in Notion for documentation and external collaboration.
Improve project management practices, including a ticketing system for design requests, to bring visibility and efficiency to the marketing team’s workload.
Action
Figma Design System: Built a scalable master library in Figma, including brand components, templates, and iconography to support both product and marketing.
Notion Brand Hub: Authored and organized documentation for how to use brand assets, ensuring external partners and new hires had a single source of truth.
Project Management Upgrade: Collaborated with the senior Demand Gen team member to restructure the marketing team’s project management tool. I designed a streamlined request intake workflow, introduced SLAs, and created a design ticketing system to support both internal teammates and external cross-functional partners.
Education & Training: Facilitated onboarding and process education sessions with the VP of Marketing and team members, guiding them on how to use the new design system, project management tool, and request workflows.
My goal was to:
Establish a unified design system in Figma that could serve both product and marketing teams.
Create a centralized knowledge base in Notion for documentation and external collaboration.
Improve project management practices, including a ticketing system for design requests, to bring visibility and efficiency to the marketing team’s workload.
Action
Figma Design System: Built a scalable master library in Figma, including brand components, templates, and iconography to support both product and marketing.
Notion Brand Hub: Authored and organized documentation for how to use brand assets, ensuring external partners and new hires had a single source of truth.
Project Management Upgrade: Collaborated with the senior Demand Gen team member to restructure the marketing team’s project management tool. I designed a streamlined request intake workflow, introduced SLAs, and created a design ticketing system to support both internal teammates and external cross-functional partners.
Education & Training: Facilitated onboarding and process education sessions with the VP of Marketing and team members, guiding them on how to use the new design system, project management tool, and request workflows.
My goal was to:
Establish a unified design system in Figma that could serve both product and marketing teams.
Create a centralized knowledge base in Notion for documentation and external collaboration.
Improve project management practices, including a ticketing system for design requests, to bring visibility and efficiency to the marketing team’s workload.
Action
Figma Design System: Built a scalable master library in Figma, including brand components, templates, and iconography to support both product and marketing.
Notion Brand Hub: Authored and organized documentation for how to use brand assets, ensuring external partners and new hires had a single source of truth.
Project Management Upgrade: Collaborated with the senior Demand Gen team member to restructure the marketing team’s project management tool. I designed a streamlined request intake workflow, introduced SLAs, and created a design ticketing system to support both internal teammates and external cross-functional partners.
Education & Training: Facilitated onboarding and process education sessions with the VP of Marketing and team members, guiding them on how to use the new design system, project management tool, and request workflows.
Results
Results
Results
60% faster campaign turnaround by reducing back-and-forth through the design request system.
Brand consistency across teams through a unified Figma system and documented brand hub.
Cross-team alignment between product and marketing, strengthening the brand story.
Scalable workflows that allowed the marketing VP and team to manage priorities and forecast work more effectively.
60% faster campaign turnaround by reducing back-and-forth through the design request system.
Brand consistency across teams through a unified Figma system and documented brand hub.
Cross-team alignment between product and marketing, strengthening the brand story.
Scalable workflows that allowed the marketing VP and team to manage priorities and forecast work more effectively.
60% faster campaign turnaround by reducing back-and-forth through the design request system.
Brand consistency across teams through a unified Figma system and documented brand hub.
Cross-team alignment between product and marketing, strengthening the brand story.
Scalable workflows that allowed the marketing VP and team to manage priorities and forecast work more effectively.