Vendia Deck Design
Vendia Deck Design
Vendia Deck Design
Google slides | Template Design
Google slides | Template Design
Google slides | Template Design
Overview
Overview
Overview
Vendia, a venture-backed SaaS startup enabling real-time, secure data sharing across ecosystems, needed a new presentation deck as part of its rebranding. I led the redesign to reflect the company’s “Kind Humans” policy with a friendly, fun aesthetic, while ensuring the deck was easily accessible via Google Cloud and simple to implement across teams.
Conducted competitive analysis and researched design trends and Google Slides requirements. Collaborated with the Head of Design and cross-functional teams to gather feedback and iterate. Developed and maintained a branded presentation template and usability deck, created detailed internal guidelines, and designed future sales and pitch decks to ensure brand consistency.
Vendia, a venture-backed SaaS startup enabling real-time, secure data sharing across ecosystems, needed a new presentation deck as part of its rebranding. I led the redesign to reflect the company’s “Kind Humans” policy with a friendly, fun aesthetic, while ensuring the deck was easily accessible via Google Cloud and simple to implement across teams.
Conducted competitive analysis and researched design trends and Google Slides requirements. Collaborated with the Head of Design and cross-functional teams to gather feedback and iterate. Developed and maintained a branded presentation template and usability deck, created detailed internal guidelines, and designed future sales and pitch decks to ensure brand consistency.
Competitive analysis & research
Competitive analysis & research
Industry analysis and design trend research revealed that effective presentation decks typically include 6–8 themed slides. While many companies use a photo-heavy, minimal corporate style, a growing trend favors layered graphic assets that offer a more approachable and refreshed look, aligning well with Vendia’s core values and branding direction.
However, there is also a growing trend of layered graphic assets that gave a more refreshed approachable look that inlined with Vendia’s core values.
Once the new brand direction was finalized, I began full development of the presentation deck, incorporating key graphic elements from the UI design and original slides.
Feedback from marketing and sales highlighted the need for a more corporate look, which I addressed by using minimal lines and clean graphic edges while retaining brand gradients. Ultimately, two versions of the deck were launched to meet different needs.
Industry analysis and design trend research revealed that effective presentation decks typically include 6–8 themed slides. While many companies use a photo-heavy, minimal corporate style, a growing trend favors layered graphic assets that offer a more approachable and refreshed look, aligning well with Vendia’s core values and branding direction.
However, there is also a growing trend of layered graphic assets that gave a more refreshed approachable look that inlined with Vendia’s core values.
Once the new brand direction was finalized, I began full development of the presentation deck, incorporating key graphic elements from the UI design and original slides.
Feedback from marketing and sales highlighted the need for a more corporate look, which I addressed by using minimal lines and clean graphic edges while retaining brand gradients. Ultimately, two versions of the deck were launched to meet different needs.
Version 1 launch
Version 1 launch
Created and developed two branded decks accessible through google cloud.
Developed and documented presentation and usage guidelines.
Developed a sales intro call deck.
Created and developed two branded decks accessible through google cloud.
Developed and documented presentation and usage guidelines.
Developed a sales intro call deck.
Feedback
While the new branded presentation deck successfully launched, limited time for iteration led to usability issues. The graphic assets often lacked space for both copy and technical diagrams, some text colors lacked accessibility, and internal teams consistently used only 3–4 layouts. Revealing that many slides were impractical or underutilized.
Feedback
While the new branded presentation deck successfully launched, limited time for iteration led to usability issues. The graphic assets often lacked space for both copy and technical diagrams, some text colors lacked accessibility, and internal teams consistently used only 3–4 layouts—revealing that many slides were impractical or underutilized.
Version 2 launch
Version 2 launch
Updated slide theme to a more minimal breathable design
Reduced amount of slides in the theme
Changed rule on photography to include full-color cool images
Updated rules on colored text usage based on use cases
Updated design documentation to reflect changes
Updated slide theme to a more minimal breathable design
Reduced amount of slides in the theme
Changed rule on photography to include full-color cool images
Updated rules on colored text usage based on use cases
Updated design documentation to reflect changes
Feedback
The second launch helped solve the copy space issues as well as giving the deck a more minimal clean feel. Updating the rules regarding what colors of text helped to reduce the number of accessibility issues. Later, it was decided that the current branding direction needed to change to reflect a darker more corporate photographic forward direction.
Feedback
The second launch helped solve the copy space issues as well as giving the deck a more minimal clean feel. Updating the rules regarding what colors of text helped to reduce the number of accessibility issues. Later, it was decided that the current branding direction needed to change to reflect a darker more corporate photographic forward direction.
Version 3 launch
Version 3 launch
As Vendia shifted toward a darker brand theme, I collaborated with the VP of Marketing to implement a new iteration using a previously researched purple/blue color direction. This version emphasized full-image backgrounds with minimal graphics, aligning with the updated branding and visual goals.
As Vendia shifted toward a darker brand theme, I collaborated with the VP of Marketing to implement a new iteration using a previously researched purple/blue color direction. This version emphasized full-image backgrounds with minimal graphics, aligning with the updated branding and visual goals.
Created and implemented a new theme to reflect the new direction.
Regularly collaborated with the VP of Marketing during development.
Developed a usability deck to house unique slides and digital assets.
Updated changes to presentation and usability guidelines
Helped to launch new branding direction and future color development.
Created and implemented a new theme to reflect the new direction.
Regularly collaborated with the VP of Marketing during development.
Developed a usability deck to house unique slides and digital assets.
Updated changes to presentation and usability guidelines
Helped to launch new branding direction and future color development.
Outcome
Outcome
Outcome
Led the end-to-end development of three branded presentation deck iterations (V1–V3), incorporating feedback from over 10 internal stakeholders and select external partners. Each version addressed evolving brand goals, from light and friendly to a darker, more corporate aesthetic. Developed and maintained a usability deck with 20+ optimized slide templates, along with presentation documentation and guidelines. Reducing design-related support requests by 40% and improving team adoption across marketing, sales, and product by enabling faster, more consistent deck creation.
Led the end-to-end development of three branded presentation deck iterations (V1–V3), incorporating feedback from over 10 internal stakeholders and select external partners. Each version addressed evolving brand goals, from light and friendly to a darker, more corporate aesthetic. Developed and maintained a usability deck with 20+ optimized slide templates, along with presentation documentation and guidelines. Reducing design-related support requests by 40% and improving team adoption across marketing, sales, and product by enabling faster, more consistent deck creation.
Skills gained
Skills gained
Strengthened ability to distill complex concepts into clear, compelling visual narratives and confidently present creative ideas to internal teams. Contributed to the creation, maintenance, and evolution of the company’s design language and guidelines. Gained hands-on experience leading design projects from concept to execution while collaborating cross-functionally, sharpening both problem analysis and creative problem-solving skills.
Strengthened ability to distill complex concepts into clear, compelling visual narratives and confidently present creative ideas to internal teams. Contributed to the creation, maintenance, and evolution of the company’s design language and guidelines. Gained hands-on experience leading design projects from concept to execution while collaborating cross-functionally, sharpening both problem analysis and creative problem-solving skills.