Prismatic Marketing Design System
Prismatic Marketing Design System
Figma | Notion | Asana
Figma | Notion | Asana
Centralized Design System
Centralized Design System
Led the adoption of Figma as our design system source of truth. Collaborated with the VP of Marketing and other marketing stakeholders to structure and document. I also, restructured the marketing file system across Figma, Dropbox, Asana, and Notion to support efficient workflows, organized archival, and transparency across the team. This led to improving campaign turnaround times by 60%.
Led the adoption of Figma as our design system source of truth. Collaborated with the VP of Marketing and other marketing stakeholders to structure and document. I also, restructured the marketing file system across Figma, Dropbox, Asana, and Notion to support efficient workflows, organized archival, and transparency across the team. This led to improving campaign turnaround times by 60%.
Figma Design System
Figma Design
System
Notion Design Hub
Notion Design Hub
Figma Design System
Figma Design System
The design system was built modularly, covering both marketing and website use cases, and optimized for non-designers to navigate and create with ease.
The design system was built modularly, covering both marketing and website use cases, and optimized for non-designers to navigate and create with ease.
Marketing asset library
Marketing asset library
Within this project library I housed several project files. Including a component library, branding kit, downloadable graphic assets, and motion graphics exports. This helped to be a frame work for non-designers to access and build graphics.
Within this project library I housed several project files. Including a component library, branding kit, downloadable graphic assets, and motion graphics exports. This helped to be a frame work for non-designers to access and build graphics.
Website asset library
Website asset library
Within this project library I housed the website project files that were built out by the third party website builders Webstacks. It housed responsive web components, form styles, brand forward layout templates, and a UI illustration library.
Within this project library I housed the website project files that were built out by the third party website builders Webstacks. It housed responsive web components, form styles, brand forward layout templates, and a UI illustration library.
DG campaign's 2024
DG campaign's 2024
Built an organized, scalable folder structure for all 2024 campaigns. Due to how the marketing calendar was structured I broke these project folders based off the type of content. For bigger campaigns I housed all the graphic materials. This helped bridge the navigation gap between Notion and Figma.
Built an organized, scalable folder structure for all 2024 campaigns. Due to how the marketing calendar was structured I broke these project folders based off the type of content. For bigger campaigns I housed all the graphic materials. This helped bridge the navigation gap between Notion and Figma.
DG campaign's 2025
DG campaign's 2025
Established a future-proof file structure for 2025 campaigns, duplicating the 2024 framework to support scalability.
Established a future-proof file structure for 2025 campaigns, duplicating the 2024 framework to support scalability.
Notion Design Hub
Notion Design Hub
An internal-facing documentation system in Notion built to support onboarding, collaboration, and clarity across all marketing and design functions.
An internal-facing documentation system in Notion built to support onboarding, collaboration, and clarity across all marketing and design functions.
Design hub
Design hub
A centralized resource to train and align team members on design expectations and workflows.
A centralized resource to train and align team members on design expectations and workflows.
This included:
Figma Onboarding packet: Step-by-step guide to using our shared libraries and working files.
Design Principles and Tenets: Our core values and design behaviors for all visuals
Social Media Project Procedures: Guidance for creating graphics to help empower and train demand gen team members. This helped to unblock social media development.
Design SLAs: A comprehensive breakdown of each type of design project’s timeline, and the overall ‘size’ of the project. This helped to align our PM system.
This included:
Figma Onboarding packet: Step-by-step guide to using our shared libraries and working files.
Design Principles and Tenets: Our core values and design behaviors for all visuals
Social Media Project Procedures: Guidance for creating graphics to help empower and train demand gen team members. This helped to unblock social media development.
Design SLAs: A comprehensive breakdown of each type of design project’s timeline, and the overall ‘size’ of the project. This helped to align our PM system.
Branding documentation
Branding documentation
I built out a comprehensive library that housed core branding elements. These pages gave internal team members downloaded assets and easy to follow guidelines to help empower development of company assets and cross-functional cohesiveness.
I built out a comprehensive library that housed core branding elements. These pages gave internal team members downloaded assets and easy to follow guidelines to help empower development of company assets and cross-functional cohesiveness.
This included:
Logos (all variants): Clear rules for spacing, placement, and usage context.
Typography packages: Downloadable packages, and clear guidelines of usage.
Brand color usage: Defined HEX codes and clear rules and guidelines.
Downloadable PPT templates for partners/internal use: Defined rules and guidelines.
LinkedIn banners
Zoom backgrounds
Design Request forum: embedded into Asana request forms to standardize intake and improve cross-team efficiency
This included:
Logos (all variants): Clear rules for spacing, placement, and usage context.
Typography packages: Downloadable packages, and clear guidelines of usage.
Brand color usage: Defined HEX codes and clear rules and guidelines.
Downloadable PPT templates for partners/internal use: Defined rules and guidelines.
LinkedIn banners
Zoom backgrounds
Design Request forum: embedded into Asana request forms to standardize intake and improve cross-team efficiency
Project Management System
Project Management System
Researched, implemented, and customized Asana to meet the growing complexity of marketing needs. Collaborated directly with the VP of Marketing and Senior Demand Gen.
Researched, implemented, and customized Asana to meet the growing complexity of marketing needs. Collaborated directly with the VP of Marketing and Senior Demand Gen.
Cross-platform file system
Collaborated with the Senior Demand Gen and developed a file system and naming convention that translated across platforms enabling the team to keep a cohesive system.
Collaborated with the Senior Demand Gen and developed a file system and naming convention that translated across platforms enabling the team to keep a cohesive system.
Design request tickets
Design request tickets
Developed and embedded a ticketing system for external team members to submit requests via automated Asana forms. This helped to prioritize and streamline Sales and Product design needs.
Developed and embedded a ticketing system for external team members to submit requests via automated Asana forms. This helped to prioritize and streamline Sales and Product design needs.
Desing SLAs & project templates
Desing SLAs & project templates
Built out design SLAs that reflected my working cadence and could easily be adopted into the design calendar. While creating project templates I implemented those design SLAs into automated design templates for team members ease of use and to help take the guess work out of project timelines.
Built out design SLAs that reflected my working cadence and could easily be adopted into the design calendar. While creating project templates I implemented those design SLAs into automated design templates for team members ease of use and to help take the guess work out of project timelines.
Design sprint calendar
Design sprint calendar
Developed and maintained a design calendar that aligned directly with Demand Gen priorities to ensure timely asset delivery for campaigns and product launches.
Developed and maintained a design calendar that aligned directly with Demand Gen priorities to ensure timely asset delivery for campaigns and product launches.